Food Lion Expanding Hispanic Focus at N.C. Stores

SALISBURY, N.C. — Food Lion is stepping up its efforts to market to Hispanic shoppers, converting 12 stores in North Carolina to a “Sabor Latino” format.

SALISBURY, N.C. — Food Lion is stepping up its efforts to market to Hispanic shoppers, converting 12 stores in North Carolina to a “Sabor Latino” format.

According to reports, the retailer plans to convert as many as 59 stores in North Carolina to that format this year. Food Lion began testing a Hispanic focus last year and stepped up the program when 13 renovated stores in the Piedmont area opened with the new format.

The stores have their own