Food Lion Gets Romantic

Valentine’s Day is the theme of Food Lion’s latest online game.

SALISBURY, N.C. — Valentine’s Day is the theme of Food Lion’s latest online game. Located on foodlion.com, the game involves using a bow and arrow to “shoot” at hearts emblazoned with the Food Lion logo. Once they finish playing the game, players can download a coupon for $2 savings on a 12-ounce box of Whitman’s chocolates and a dozen roses.

Created by website design firm Greenfield Multimedia, Wilmington, N.C., the game is the latest installment in a variety of Internet games

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TAGS: Marketing