Food Lion Introduces New Internet Game

Food Lion has launched yet another Internet game to encourage interaction with its stores and brands.

SALISBURY, N.C. — Food Lion has launched yet another Internet game to encourage interaction with its stores and brands.

Those who play the “snowball fight” game at foodlion.com win a $5-off-a-platter purchase of $29.99 from the Food Lion deli. Players use the computer mouse to aim and click snowballs at snowmen.

The seasonal game comes just weeks after Food Lion ran a Thanksgiving game to encourage interaction with its private-label products. The “Cranberry Cannon Game”

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TAGS: Center Store