Food Lion Launches ‘Low Price Heritage’ Campaign

Food Lion on Wednesday debuted a new advertising campaign highlighting its recent price-lowering efforts and featuring testimonials from its president, Cathy Green.

SALISBURY, N.C. — Food Lion on Wednesday debuted a new advertising campaign highlighting its recent price-lowering efforts and featuring testimonials from its president, Cathy Green.

In a new television commercial for Food Lion’s “Low Price Heritage” campaign, Green says pricing “is a passion with us, not a passing fad.”

The launch of the spots is aimed at complementing Food Lion’s “New, Lower P

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TAGS: Marketing