Food Lion Launches New Ad Campaign

Food Lion on Wednesday launched a new advertising campaign highlighting its long-standing attributes of everyday low price and convenience.

SALISBURY, N.C. — Food Lion on Wednesday launched a new advertising campaign highlighting its long-standing attributes of everyday low price and convenience.

The “Great Price Hunters” ads remind shoppers that they do not have to hunt from store to store for great prices.

New television ads that broke yesterday use hunting as analogy. In one ad, a family chases a wedge of cheddar cheese through a forest with nets. Another shows shopping carts mingling around a watering h

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TAGS: Marketing