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Food Lion Promotes E-Newsletter

Food Lion is running a barbecue-themed sweepstakes to encourage more shoppers to sign up for and read its e-newsletter.

SALISBURY, N.C. — Food Lion is running a barbecue-themed sweepstakes to encourage more shoppers to sign up for and read its e-newsletter.

Those who click “enter” on the “Griller’s Toolkit Sweeps” button on the “Food Lion Shoppers' Companion” email newsletter are automatically entered into the contest.

Prizes include a Kingsford grill, grilling cookbook and tent. Winners also get a Food Lion private-label “Home 360” silicone barbecue tool set (basting brush, turner and tongs) and a $35 Food Lion gift card.

“Get grillin’ this year with a little help from Kingsford, Home 360 and your Food Lion Shoppers’ Companion,” reads the copy in the promotional materials.

Five winners will be announced each week through May 4.

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TAGS: Marketing