Food Lion Promotes E-Newsletter

Food Lion is running a barbecue-themed sweepstakes to encourage more shoppers to sign up for and read its e-newsletter.

SALISBURY, N.C. — Food Lion is running a barbecue-themed sweepstakes to encourage more shoppers to sign up for and read its e-newsletter.

Those who click “enter” on the “Griller’s Toolkit Sweeps” button on the “Food Lion Shoppers' Companion” email newsletter are automatically entered into the contest.

Prizes include a Kingsford grill, grilling cookbook and tent. Winners also get a Food Lion priv

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TAGS: Marketing