Food Lion Promotes Guiding Stars With Mobile Tour

Food Lion will soon hit the road with its “Guiding Stars 3 Star Kitchen” mobile marketing tour.

SALISBURY, N.C. — Food Lion will soon hit the road with its “Guiding Stars 3 Star Kitchen” mobile marketing tour. As part of its effort to promote the recent launch of the Guiding Stars Nutritional Navigation System in its Food Lion and Bloom stores, the retailer has retrofitted an 18-wheeler trailer in the Guiding Stars’ signature lime green color. The mobile unit will serve as the venue for an interactive exhibit designed to engage potential shoppers in making better food choices. As the ba

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