Food Lion Scales Back Bloom Expansion

Four stores under development in the Raleigh, N.C., market will open under the Food Lion brand and not its more stylish sister banner Bloom, according to Food Lion here.

SALISBURY, N.C. — Four stores under development in the Raleigh, N.C., market will open under the Food Lion brand and not its more stylish sister banner Bloom, according to Food Lion here.

“At this time, we are focusing our efforts on the Bloom banner in its existing markets to further increase our density. As a result, we will not expand the Bloom banner into the Raleigh market at this time,” Christy Phillips-Brown, a spokeswoman for Food Lion here, told SN. “Food Lion h

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