Food Lion Taps Mullen as New Ad Agency

SALISBURY, N.C — Food Lion said Monday it has selected Mullen as its new advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand.

Mullen succeeds Ames Scullen O'Haire as the agency of record. Terms of the contract were not disclosed, and new creative and advertising could take effect as early as the first quarter of

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish