Fresh & Easy to Further Expand Kids Line

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market has gotten such positive feedback about its kid-friendly Goodness line that it’s looking to its other private labels for suitable additions.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market has gotten such positive feedback about its kid-friendly Goodness line that it’s looking to its other private labels for suitable additions.

Products deemed appropriate would be shrunk into child-sized portions in some cases, and packaged in kid-friendly containers with a cartoon motif.

Currently, 24 fresh and Center Store items priced from $1.19 to $3.99 are included in the line that was expanded from a handful

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