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Fresh & Easy Hires Social Media Manager

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market said Monday it has hired Nicole DeRuiter as corporate social media/public relations manager, a new position.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market said Monday it has hired Nicole DeRuiter as corporate social media/public relations manager, a new position.

The company said she will be responsible for the strategy, coordination and management of the chain's primary social media outlets — including Facebook, Twitter, YouTube, Flickr.com and its own corporate blog — as well as coordinating use of social media within various departments.

DeRuiter was formerly an account executive with Matrixx Pictures, Santa Monica, Calif.