Fresh & Easy to Introduce 200 More Private-Label Items

Fresh & Easy Neighborhood Market said yesterday it plans to introduce more than 200 additional private-label products by the end of the year.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said yesterday it plans to introduce more than 200 additional private-label products by the end of the year. Own-brand products account for slightly more than half of the 3,500 SKUs and more than 70% of sales at the 78 Fresh & Easy stores Tesco has opened in California, Arizona and Nevada since last November. The company said that more than 80% of its customers cite the private-label lines as one of the main reasons they shop

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