Fresh & Easy Opens in N. Calif.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here opened its first two stores in Northern California on Wednesday, marking the company's first foray into a new marketing area since it entered the U.S. in late 2007 with simultaneous entries in Southern California, Las Vegas and Phoenix.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here opened its first two stores in Northern California on Wednesday, marking the company's first foray into a new marketing area since it entered the U.S. in late 2007 with simultaneous entries in Southern California, Las Vegas and Phoenix.

The Northern California stores are located in San Jose and Danville, both in the San Francisco Bay Area. The company, a division of Cheshunt, England-based