Fresh & Easy Plans Northern California Entry in 2011

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said Wednesday it plans to enter Northern California early next year with eight stores — the chain's first units north of Fresno.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said Wednesday it plans to enter Northern California early next year with eight stores — the chain's first units north of Fresno.

Of the eight locations, seven will be in the San Francisco Bay area — in the cities of San Francisco, Concord, Danville, Pacifica, San Jose, Vacaville and Walnut Creek — and one will be further inland, in Modesto.

Fresh & Easy, a division of London-based