Fresh & Easy to Promote Email Program in Stores

Fresh & Easy Neighborhood Market said it plans to begin an in-store campaign next month to promote sign-ups to its “friends of fresh & easy” email service.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said it plans to begin an in-store campaign next month to promote sign-ups to its “friends of fresh & easy” email service.

The service, launched late last year, enables consumers to receive emails containing news and special offers, the company said. Simon Uwins, the chain’s chief merchandising officer, said more than 45,000 people have registered with the service — an average of 5,000 a week since the program w

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