Fresh & Easy Sets First Ad Campaign

Tesco's Fresh & Easy Neighborhood Market here plans to launch its first-ever advertising campaign Wednesday pointing out how it saves customers money by keeping things simple.

EL SEGUNDO, Calif. — Tesco's Fresh & Easy Neighborhood Market here plans to launch its first-ever advertising campaign Wednesday pointing out how it saves customers money by keeping things simple.

Writing on his blog, Simon Uwins, chief marketing officer, said the 125-store chain has always sold better, fresher products at cheaper prices, "but there's one recurring point we hear — you can't be both better and cheaper, as you're only a small store. And small stores are eithe

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