Fresh & Easy to Test Loyalty Card

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market said Monday it will introduce a loyalty card program later this year.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market said Monday it will introduce a loyalty card program later this year.

The card — similar to Tesco's Clubcard — will be tested in seven stores in the Bakersfield area in the fall and, if successful, will reportedly be expanded chainwide in March. Like Clubcard, it will use a digital points-based program that enables customers to earn one point

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TAGS: Marketing