Fresh & Easy Tests Promotional Pricing

Tesco is introducing promotional pricing on a handful of products at its Fresh & Easy Neighborhood Markets in an effort to make its low-price message clearer to consumers, Tim Mason, chief executive officer, said in an interview with the Financial Times of London.

EL SEGUNDO, Calif. — Tesco is introducing promotional pricing on a handful of products at its Fresh & Easy Neighborhood Markets in an effort to make its low-price message clearer to consumers, Tim Mason, chief executive officer, said in an interview with the Financial Times of London. “We needed to turn the volume up on price,” he explained. “When we first started [opening U.S. stores last November], we didn’t have any high-low promotions at all because we were doing everyday low pricing,

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