The Fresh Market Eschews Digital

NEW YORK — The Fresh Market employs neither digital signage nor digital ordering kiosks in its stores, preferring more labor-intensive solutions such as extra staff in the deli and handwritten chalkboards, an executive of the retailer said at the National Ret0ail Federation Big Show here Tuesday.

NEW YORK — The Fresh Market employs neither digital signage nor digital ordering kiosks in its stores, preferring more labor-intensive solutions such as extra staff in the deli and handwritten chalkboards, an executive of the retailer said at the National Ret0ail Federation Big Show here Tuesday.

"We want that customer interaction," said Marc Jones, vice president of merchandising and marketing for the Greensboro, N.C.-based operator, in response to a question from the audience

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