FreshDirect Names New PR Agency

FreshDirect has named a new public relations firm, Peppercom, a spokeswoman for the agency told SN.

NEW YORK — FreshDirect here has named a new public relations firm, Peppercom, a spokeswoman for the agency told SN. Peppercom, also based here, is expected to help the Internet retailer here further develop its reputation as a “lifestyle brand” and build various strategies around its messages. FreshDirect previously worked with MWW Group, East Rutherford, N.J.

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