FreshDirect Seeks Capital for Expansion: Report

Internet grocer FreshDirect is seeking up to $100 million in new capital so it can expand to new markets, Richard Braddock, its chairman and chief executive officer, said in a report published Friday.

NEW YORK — Internet grocer FreshDirect is seeking up to $100 million in new capital so it can expand to new markets, Richard Braddock, its chairman and chief executive officer, said in a report published Friday.

FreshDirect last week began taking orders and making deliveries in Connecticut for the first time. Braddock in a Reuters report said he was looking to enter an entirely new market and was seeking expansion capital of $75 million to $100 million to do so.

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