Front-of-Pack Labeling Initiative Launched

WASHINGTON — Days after Wal-Mart Stores announced plans for a front-of-pack label set to appear on its private brands, and be available for national brands later this year, industry players will launch a different system, called “Nutrition Keys,” today.

WASHINGTON — The food retail industry has launched Nutrition Keys, a new voluntary front-of-pack nutrition labeling system designed to help busy consumers make informed choices inside the store.

Designed by the Food Marketing Institute in concert with the Grocery Manufacturers Association in response to a request from First Lady Michelle Obama, the label will include “nutrition keys,” or icons that highlight

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