FTC's Gordon: Marketers Making Health Claims Need to Back Them Up

The Federal Trade Commission is keeping a close eye on nutritional claims made by major food marketers, said Leonard Gordon, director of the northeast regional office of the Federal Trade Commission, Thursday.

NEW YORK — The Federal Trade Commission is keeping a close eye on nutritional claims made by major food marketers, said Leonard Gordon, director of the northeast regional office of the Federal Trade Commission, Thursday.

“More and more products — food products — are making health claims and I think you’re going to see more enforcement there,” said Gordon during a briefing on the new direction of FTC consumer protection, at law firm Venable’s office here. “As companies make more

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