G-WIN Forges Hundreds of Ideas for Innovation

A year after General Mills began seeking partnerships with entrepreneurs, inventors, universities and other food companies as part of its Worldwide Innovation Network, the company is announcing that G-WIN has generated hundreds of concepts for patented technologies and potential products.

MINNEAPOLIS — A year after General Mills began seeking partnerships with entrepreneurs, inventors, universities and other food companies as part of its Worldwide Innovation Network, the company is announcing that G-WIN has generated hundreds of concepts for patented technologies and potential products. Progresso Light is one of the innovations resulting from the program. To generate ideas for new consumer solutions in the area of weight management, General Mills created a cross-functional tea

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