General Mills Explores New Distribution Model

MINNEAPOLIS, Minn. — After its first Groupon offer sold out within hours in two test markets Thursday, General Mills is considering offering more collective-buying deals, Joe Trimble, manager of promotion marketing for the manufacturer, told SN.

MINNEAPOLIS, Minn. — After its first Groupon offer sold out within hours in two test markets Thursday, General Mills is considering offering more collective-buying deals, Joe Trimble, manager of promotion marketing for the manufacturer, told SN.

The mail order offer — $20 for a General Mills sampler pack, coupon book and shipping, valued at $40 — was available in Minneapolis/St. Paul and San Francisco, selling out early- to mid-morning in both places, Trimble said. Gener

Register to view the full article

Already a member? .

TAGS: Center Store