General Mills Explores New Distribution Model

MINNEAPOLIS, Minn. — After its first Groupon offer sold out within hours in two test markets Thursday, General Mills is considering offering more collective-buying deals, Joe Trimble, manager of promotion marketing for the manufacturer, told SN.

MINNEAPOLIS, Minn. — After its first Groupon offer sold out within hours in two test markets Thursday, General Mills is considering offering more collective-buying deals, Joe Trimble, manager of promotion marketing for the manufacturer, told SN.

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