Giant-Carlisle Describes SKU Rationalization Effort

Giant Food Stores here, a division of Ahold, has reported on a SKU rationalization effort initiated last year with 20 categories, and divulged results for three of those categories.

CARLISLE, Pa. — Giant Food Stores here, a division of Ahold USA, has reported on a SKU rationalization effort initiated last year with 20 categories, and divulged results for three of those categories.

The categories included those, such as frozen vegetables and cooked chickens, that have experienced growth as shoppers turned to meal preparat

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