Giant Eagle, Gillette Team on Twitter

Along with running their own social media campaigns, retailers have begun to partner with consumer packaged goods companies to build a following on Facebook and Twitter.

PITTSBURGH – Along with running their own social media campaigns, retailers have begun to partner with consumer packaged goods companies to build a following on Facebook and Twitter.

Giant Eagle and Gillette, for instance, just concluded an innovative Twitter campaign. Beginning at 11:30 a.m. on June 3, the retailer tweeted various questions about Gillette and shaving. The first five people who tweeted back

Register to view the full article

Already a member? .

TAGS: Marketing