Gift Card Spending to Take Hit This Holiday Season: NRF

Price consciousness is taking a toll on gift card sales, according to the “Gift Card Survey,” from the National Retail Federation, here.

WASHINGTON — Price consciousness is taking a toll on gift card sales, according to the “Gift Card Survey,” from the National Retail Federation, here.

Conducted by BIGresearch, Worthington, Ohio, the study found that gift card sales will fall nearly 6% this holiday season to $24.9 billion, from $26.3 billion last year. Fewer people plan to purchase gift cards this year (53.5% vs. 56.6% last year) and gift card shoppers will be spending less overall on the cards ($147.33 vs. $156

Register to view the full article

test - Advanced Registered User

Already a member? .