Glen’s Markets Debuts Loyalty Card

Spartan Stores said its Glen’s Markets banner has begun testing a loyalty card and expected to roll it out to all 34 locations within the next few months.

GRAND RAPIDS, Mich. — Spartan Stores here said its Glen’s Markets banner has begun testing a loyalty card and expected to roll it out to all 34 locations within the next few months.

The “yes card” program, which debuted in Cheboygan, Mich., allows customers who purchase certain products — marked with blue “earn” signs — to accumulate points, which can be used to obtain free or discounted products marked with red “exchange” signs, according to information on the chain’s website

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TAGS: Marketing