GMA Names Partner on Sustainability Measurement Tool

The Grocery Manufacturers Association here has chosen McKinsey & Co. to conduct research to establish the environmental footprint of a typical consumer’s average weekly grocery purchases.

WASHINGTON — The Grocery Manufacturers Association here has chosen McKinsey & Co. to conduct research to establish the environmental footprint of a typical consumer’s average weekly grocery purchases. The Market Basket Measurement Tool for Sustainability will gauge the current greenhouse gas, energy and water impact of CPG items in the basket, and also determine the environmental impact these items had five to 10 years ago. Projections about their future lifecycles will also be made so th

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