GMA Study: Most CPG Companies Have Low Social Media Presence

More than half (52.6%) of consumer packaged goods companies polled by the Grocery Manufacturers Association said they have low presence or engagement in social media, according to findings revealed last week at the GMA CPG Social Media Forum.

NEW YORK — More than half (52.6%) of consumer packaged goods companies polled by the Grocery Manufacturers Association said they have low presence or engagement in social media, according to findings revealed here last week at the GMA CPG Social Media Forum.

Half indicated they use Facebook, 41% Twitter and 29% blog regularly.

“CPG companies are still grasping the what, how and who in terms of social media,” said Jeanne Iglesias, senior director of industry affairs for

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TAGS: Marketing