GMA Supports Delaying GS1 DataBar on Coupons

Based on feedback regarding the industry’s readiness to scan the GS1 DataBar on coupons, the Grocery Manufacturers Association here, through the Joint Industry Coupon Committee (JICC), has recommended that the UPC-A barcode not be removed from coupons beginning Jan. 1, 2010.

WASHINGTON — Based on feedback regarding the industry’s readiness to scan the GS1 DataBar on coupons, the Grocery Manufacturers Association here, through the Joint Industry Coupon Committee (JICC), has recommended that the UPC-A barcode not be removed from coupons beginning Jan. 1, 2010.

The JICC recommends a deferred implementation date of Jan. 1, 2011, to help ensure that the industry has enough time to prepare for proper implementation of the GS1 DataBar. Many coupons now co

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