GMA Urges Withdrawal of Proposed Nutrition Principles

WASHINGTON — The Grocery Manufacturers Association, Association of National Advertisers and American Bakers Association are calling for the Interagency Working Group on Food Marketed to Children (IWG) to withdraw its Proposed Nutrition Principles, meant to guide industry in determining which foods are appropriate to market to children.

WASHINGTON — The Grocery Manufacturers Association, Association of National Advertisers and American Bakers Association are calling for the Interagency Working Group on Food Marketed to Children (IWG) to withdraw its Proposed Nutrition Principles, meant to guide industry in determining which foods are appropriate to market to children.

The groups contend that the rules are too restrictive, inconsistent with federal nutrition standards and would limit marketing of healthy foods

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TAGS: Marketing