Green Hills Measures Impact of Displays

SYRACUSE, N.Y. — Green Hills, a one-store independent here is using its digital video surveillance system coupled with analytical software to measure the effectiveness of its signs, displays and promotions.

SYRACUSE, N.Y. — Green Hills, a one-store independent here is using its digital video surveillance system coupled with analytical software to measure the effectiveness of its signs, displays and promotions.

"With video analytics and metrics, we can not only measure the traffic flow in and out of our store, but also aisle conversion rates [the percentage of shoppers going down an aisle] and dwell time in front of certain categories, displays, brands, etc.," said Gary Hawkins, pr

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