Gristedes Relaunches Discount-Card Program

Gristedes Relaunches Discount-Card Program

Gristedes here is relaunching its Diamond Value Club loyalty card after letting the discount program lapse.

NEW YORK — Gristedes here is relaunching its Diamond Value Club loyalty card after letting the discount program lapse.

The program is being promoted in the supermarket chain’s stores with window signs and in-store notices at checkout telling consumers to watch for specially marked discounts. “We just started a big push to promote it to customers,” Charles Criscuolo, senior executive vice president, told SN on

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