Group Publishes Standards for POS Activation of DVDs

The Entertainment Merchants Association said yesterday that it has published threshold standards for benefit denial technology that would allow DVDs and video games to be shipped to retail outlets in an inoperable state and subsequently enabled at the point of sale.

ENCINO, Calif. — The Entertainment Merchants Association said yesterday that it has published threshold standards for benefit denial technology that would allow DVDs and video games to be shipped to retail outlets in an inoperable state and subsequently enabled at the point of sale.

If adopted by the industry, this could possibly overcome the theft problem that has turned many supermarket retailers away from entertainment software products like DVDs, observers said. They would

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