GS1 DataBar Deadline Pushed to 2011

The final implementation step of the GS1 DataBar on coupons, originally scheduled for January 1, 2010, will be deferred until January 1, 2011, the Grocery Manufacturers Association announced here yesterday.

WASHINGTON — The final implementation step of the GS1 DataBar on coupons, originally scheduled for January 1, 2010, will be deferred until January 1, 2011, the Grocery Manufacturers Association announced here yesterday.

The decision was made after feedback collected by the GMA, through the Joint Industry Coupon Committee, revealed that retailers would not have the necessary equipment and POS software in place in time for the earlier deadline.

Once implemented, the GS1 D

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