CHICAGO — Hannaford Bros.’ highly regarded Guiding Stars nutritional system will soon be piloted in a Maine school district and will appear on product packaging, SN has learned.
The Topsham school district will rate prepared meals, as well as grab-and-go items in its middle schools and high schools, according to John Eldredge, director of brand and business development for the Guiding Stars Licensing Co., a wholly owned subsidiary of Delhaize formed in July to market the Guiding Stars brand to retailers, manufacturers and food service operators.
The system — developed in 2006 by Delhaize-owned Hannaford Bros. — assigns a rating from 0-3 stars based on an analysis of nutritional content.
In other news, the rating system will soon appear on private-label packaging at the Delhaize-owned banners Food Lion, Bloom and Sweetbay. National-brand packaging may be included in the future.
Guiding Stars Licensing Co., Portland, Maine, has a booth at the Private Label Manufacturers Association's annual trade show here.
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