H-E-B Ad Campaign Emphasizes Savings

H.E. Butt Grocery’s new ad campaign, unveiled in a 60-second commercial during the Super Bowl,
 positions its stores as a source of value during these tough economic times, H-E-B officials said.

SAN ANTONIO — H.E. Butt Grocery’s new ad campaign, unveiled in a 60-second commercial during the Super Bowl,
 positions its stores as a source of value during these tough economic times, H-E-B officials said.

The “No Store Does More” campaign features print, radio and television ads, as well as in-store signage. It stresses that H-E-B provides its customers with about $200 in in-store coupons and places thousands of items on sale every week.

“We are very proud of the va

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TAGS: Marketing