H-E-B Builds Website Membership

There's a $2,500 incentive for shoppers to register on H.E. Butt Grocery Co.'s redesigned website.

SAN ANTONIO — There's a $2,500 incentive for shoppers to register on H.E. Butt Grocery Co.'s redesigned website.

All those who create an account on heb.com before Oct. 31 are entered into a sweepstakes for a $2,500 H-E-B gift card. One card will be awarded.

The revamped website has new features like online party planning and an improved recipe functionality. It also

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TAGS: Marketing