Half of Marsh Revenues From Promotions

ROSEMONT, Ill. — Because of continuing difficulties with the economy, half of the revenues generated by Marsh Supermarkets comes from items on promotion, said Mark Heckman, vice president of marketing for Indianapolis-based March, in a presentation Tuesday at the LEAD Marketing Conference here.

ROSEMONT, Ill. — Because of continuing difficulties with the economy, half of the revenues generated by Marsh Supermarkets comes from items on promotion, said Mark Heckman, vice president of marketing for Indianapolis-based March, in a presentation Tuesday at the LEAD Marketing Conference here.

That compares with 35% of sales being promotion-driven two years ago.

"If we don't write an ad that

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TAGS: Marketing