Hannaford to Partner With Insurance Companies

As the nation’s health care costs continue to rise, Hannaford Bros.’ customers may get discounts on their insurance premiums under a new initiative in the works.

SCARBOROUGH, Maine — As the nation’s health care costs continue to rise, Hannaford Bros.’ customers may get discounts on their insurance premiums under a new initiative in the works. The retailer plans to link its new myHannaford online shopping tool to health insurance companies’ customer reward initiatives, SN has learned.

Under a pilot program slated to kick off in the second quarter, several yet-to-be-named insurance companies will reward customers who buy healthy fo

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