Harveys Optimizes Promotions

Headquartered in rural South Georgia, Harveys Supermarkets has created a marketing strategy that understandably caters to its small-town traditional roots.

NASHVILLE, Ga. — Headquartered here in rural South Georgia, Harveys Supermarkets has created a marketing strategy that understandably caters to its small-town traditional roots. Yet Harveys, an 81-store division of Delhaize America that includes 70 Harveys and 11 Reid's supermarkets, is savvy enough to know that even rural shoppers are gravitating to big-market high-tech tools, which a

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