Healthful Ingredients Take Priority: Study

ARLINGTON, Va. — Shoppers are increasingly looking for beneficial ingredients like fiber and whole grains in their foods rather than seeking to avoid excess fat, salt and calories, according to Shopping for Health 2011, the yearly report published by Food Marketing Institute here and Prevention magazine.

ARLINGTON, Va. — Shoppers are increasingly looking for beneficial ingredients like fiber and whole grains in their foods rather than seeking to avoid excess fat, salt and calories, according to Shopping for Health 2011, the yearly report published by Food Marketing Institute here and Prevention magazine.

“While the main criteria for healthy foods was previously determined by ingredients it did not contain, today’s shoppers are now instead wondering what’s in

Register to view the full article