NEW YORK ‒ To help shoppers save on groceries, Hearst Magazines Digital Media, a unit of Hearst Magazines, has partnered with Coupons.com to launch a coupon gallery within the new Coupons & Deals section of online food site Delish.com.
This follows a successful test run on Hearst's QuickandSimple.com with other sites to launch similar sections in the coming months, according to a company press release.
Once up and running, each site's coupon gallery will promote a weekly "Super Saver" opt-in email program that will be managed by Coupons.com and co-branded with Hearst Magazines Digital Media brands. In addition to editorial promotions, a link to the coupon gallery will be added to the main navigation on each site. Online recipes will be powered with Concordance coupon technology, which links specific words mentioned in recipes to relevant coupons. This technology will assist in driving additional traffic and page views to the galleries.
In an initial test run on QuickandSimple.com, consumers reportedly printed $100,000 worth of coupon savings.
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