HEB Plans Discount Store Under New Banner

H.E. Butt Grocery Co. is preparing to debut a new discount supermarket called Joe V's Smart Shop on May 5, SN has learned.

HOUSTON — H.E. Butt Grocery Co. is preparing to debut a new discount supermarket called Joe V's Smart Shop on May 5, SN has learned.

The store, according to its website, will offer "farm-fresh produce, top quality meat and everything in between" at "outrageously low prices."

The store "keeps things simple" to cut costs, the site explains. The promotio

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