Hispanic Census Data Informs Wal-Mart Plan

MIAMI -- Retailers should reapportion marketing budgets and select sites for stores based on data that maps the growth of Hispanics, advised Wal-Mart’s Senior Vice President for Brand Marketing Tony Rogers at SymphonyIRI Group’s Summit here Tuesday.

MIAMI -- Retailers should reapportion marketing budgets and select sites for stores based on data that maps the growth of Hispanics, advised Wal-Mart Stores' Senior Vice President for Brand Marketing Tony Rogers at SymphonyIRI Group’s Summit here Tuesday.

According to 2010 census findings, 50.5 million Hispanics account for 16% of the U.S. population.

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