Holiday Survey: Gift Card Sales Drop

For the second consecutive year in a row, the forecast for holiday gift card sales are negative, according to a survey released today by the National Retail Federation here.

WASHINGTON — For the second consecutive year in a row, the forecast for holiday gift card sales are negative, according to a survey released today by the National Retail Federation here.

NRF’s 2009 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, indicated that holiday shoppers plan to spend slightly less on gift cards, with the average person spending $139.91, compared to $147.33 last year. Total spending on gift cards is expected to reach $23.63 billi

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