Hy-Vee Launches Interactive App

WEST DES MOINES, Iowa — A new mobile app from Hy-Vee responds to voice inquiries about product location by leading shoppers to that item’s aisle and shelf.

The interactive app also makes it easy to engage in Hy-Vee’s social media channels and even reports out-of-stocks via Twitter. Users can create shopping lists, and order catering, floral and bakery items.

"We decided to jump into the social

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TAGS: Marketing
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