WEST DES MOINES, Iowa — Hy-Vee here, which operates over 220 stores in seven states, has launched new online service capabilities at its website, www.hy-vee.com, through the Grocery Shopping Network, Minneapolis.
Among the new capabilities, shoppers will be able to see their local store’s entire inventory and add items to a printable shopping list, complete with coupons that can be organized by department. Shoppers will also have the option to add items from a clickable circular, manufacturer coupons, recipes and unadvertised in-store specials. In addition, shoppers will find recipes on a 64,000-recipe database and have access to educational cooking videos.
Grocery Shopping Network’s Ad Network shares revenue with grocery partners from display advertising of packaged goods products on the grocer’s websites.
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